MoMM@Home: Robin Sassi and Kimberly Deverell of San Diego Music Studio

Air Date: Thursday, March 3, 2022 @ 2:00 PM (Pacific)


On this episode of MoMM@Home, we welcome Robin Sassi and Kimberly Deverell of San Diego Music Studio. We'll learn about their careers, the award-winning local music store they've established in Southern California, and the impact they're having on their community and the music products industry.  Zach Phillips, Director of Professional Development at NAMM, will be our special guest interviewer for the conversation.

San Diego Music Studio started in 1994 as a small in-home business in downtown San Diego. Today, San Diego Music Studio is a robust music retail operation with sheet music, instruments, and a pro instrument repair facility. The store is known for its advocacy, community-based programs, and extensive lesson program, which has taught thousands of music makers in San Diego.

Robin Sassi, store owner, and Kimberly Deverell, Director of Music Education and Advocacy at San Diego Music Studio, have worked together for the past 25 years to bring their vision of a musical community to the region. Combining their passion and dedication to music outreach, both have worked to empower through music. Robin heads The Philippines Ukulele Project, which provides ukuleles and music lessons to children at-risk in the Philippines. Kimberly is an active member of WON (Women Of NAMM), advocacy for music in Washington D.C., and is a NAMM Board Member.

San Diego Music Studio has been a NAMM Top 100 Dealer for each consecutive year from 2013 to 2021, received the NAMM Music Makes a Difference award in 2019, and awarded Best Single Store Dealer 2019 and 2021, Best Clinics 2020, Best Community Service 2021, and Best Customer Service 2021 by Music & Sound Retailer.